Digital marketing is one of the best byproducts of the Internet revolution. With its inception, managing and expanding business has become more convenient. With just a click of a mouse, your business can be made available online for a multitude of people to see.
Thanks to the power of the internet and the functionalities of search engines, searching for reliable service or products online has become easier. Many people are now into Google search or Yahoo search to find what they need. Especially now that majority is still on lockdown, this comes in handy.
Business owners worldwide can capitalize on such an advancement. However, competition for the prime spot online is steep, which is why you should learn how to increase your ranking on search engine result pages or SERPs.
To help you with such a need, here are four of the best and foolproof practices you can follow:
Be in the Loop When It Comes to SEO
Search Engine Optimization is an essential aspect of a website. Although “content is king” when it comes to online marketing, SEO should also be considered.
If you are not familiar with the term, SEO is a set of rules for optimizing your website. When a website and its content are correctly optimized, including on-page and off-page optimization, it can achieve a higher ranking in organic search engine results.
Although rules are followed when it comes to SEO, you should still be mindful of the abrupt changes. Search engine giants, like Google, Yahoo, and Bing, might sometimes omit previous rules without you knowing it. Hence, being updated with SEO rules and guidelines is a must when it comes to website optimization.
Similarly, the way people search for information online also affects search engine results. Over the past decade, methods for searching for something online have changed. Apart from typing search text or phrase on laptop or PC, search queries can now be dictated through voice search via tablet or smartphones.
“How do I optimize my business for voice search” and “How do I begin with voice search optimization” are some of the typical queries of non-techy business owners or project managers. However, there is no need to fret, for there are apps and services available online to help deal with your voice search optimization needs, not to mention tons of free YouTube videos.
Be Active with Your Advertising Campaign
An excellent way to build a brand and attract more people on your site is paid advertising. Paid search ads and social media ads are the two most effective ways if you want more traffic. Fundamentally though, the two work the same way — you set a budget for your ads, and you pay for each click on your ads.
Paid search advertising is an alternative way if you find it challenging to invest time in SEO. Nevertheless, you can use both alongside each other effectively.
Advertising not only is effective in driving traffic that is ready to buy, but it can also increase conversions. One downside is that it can be expensive, but experts say results are worth it.
Be Consistent with Keyword Research
When it comes to increasing your website traffic and ranking, keywords are essential. In fact, without proper keywords, you will not have a higher chance of ranking on SERP.
For that matter, you must learn to choose the best keywords for your website or content projects. Keywords serve as a foundation between what online users are searching for and the content you are providing to answer their queries.
Given its importance, you should learn how to look for the best keywords for your website to make it more competitive. Some of the reliable keyword research tools that you should try to check are Semrush, Ahrefs, and Ubersuggest.
Be More Visible on Social Media
Having great content is not enough to drive people to your website. With the majority of Americans using social media as part of their everyday lives, you can utilize social media platforms to be more proactive and broadcast your product.
Be competitive by sharing content through your social channels. Not only that, but you should also develop a deeper relationship with your customers by engaging them. You could do that by answering their queries on Facebook, sharing Stories on Instagram, or joining discussions with relevant hashtags on Twitter.
It is still the middle of the year. With the suggestions at hand, you can still make 2020 the year of your business success, despite COVID-19. You might have started some of these ideas, and it is highly recommended you keep implementing them. If you have not, now is the time to do so.