Marketing

marketer looking at the data in his laptop

Data-Driven Marketing: What It Is and Why You Should Use It

In the digital age, there’s no excuse for being oblivious to what your customers want. Successful companies like GrubHub, Activia, and Nike know exactly who their audience is, how those people behave, and what they desire by researching extensively about them. They use this information to guide each stage of their marketing campaigns. This is …

Data-Driven Marketing: What It Is and Why You Should Use It Read More »

Marketing team working on project

6 Ways to Start a Marketing Campaign

The rise of digital marketing solutions has shifted how businesses promote their products and services. Today, small and large corporations are implementing online marketing for brand awareness and reputation management. If you’re considering the same approach, here are a few things to consider when starting a marketing campaign: Outline your Goals Before running a campaign, …

6 Ways to Start a Marketing Campaign Read More »

Brochure design

Below-the-Line Advertising Techniques

As a business owner, you are likely familiar with above-the-line (ATL) marketing and advertising efforts pulled off by your favorite ad agency in Salt Lake City. After all, these tactics – television, radio, print ads, among others – are highly visible. Below-the-line advertising (BTL) is often downplayed, however, which is unfortunate, given the benefits they add …

Below-the-Line Advertising Techniques Read More »

Couple talking to a loan agent

What to Ask Yourself Before Refinancing Your Rental Property

Refinancing a rental property is common practice in the Sunshine State. This move is helpful when the investment isn’t yielding as much profit as expected or when there’s an opportunity to save on mortgage interest. In Florida, seeking hard money lending might be less complicated than dealing with a traditional lender, but don’t refinance too …

What to Ask Yourself Before Refinancing Your Rental Property Read More »

Scroll to Top