Marketing

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6 Ways to Start a Marketing Campaign

The rise of digital marketing solutions has shifted how businesses promote their products and services. Today, small and large corporations are implementing online marketing for brand awareness and reputation management. If you’re considering the same approach, here are a few things to consider when starting a marketing campaign: Outline your Goals Before running a campaign, …

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Below-the-Line Advertising Techniques

As a business owner, you are likely familiar with above-the-line (ATL) marketing and advertising efforts pulled off by your favorite ad agency in Salt Lake City. After all, these tactics – television, radio, print ads, among others – are highly visible. Below-the-line advertising (BTL) is often downplayed, however, which is unfortunate, given the benefits they add …

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What to Ask Yourself Before Refinancing Your Rental Property

Refinancing a rental property is common practice in the Sunshine State. This move is helpful when the investment isn’t yielding as much profit as expected or when there’s an opportunity to save on mortgage interest. In Florida, seeking hard money lending might be less complicated than dealing with a traditional lender, but don’t refinance too …

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