Steady growth is just as integral to the success of a business as maintaining productivity. Achieving this growth and staying on track with business goals requires a little more ingenuity these days than in the distant past. Many consumers now search for the services and products they need online. If your business does not have …
Digital Marketing: What to Know Before Getting Started Read More »
In this technologically advanced and virtually interconnected world, do precious metals still have a place in the world? Everything is digital. Even money is being wired digitally across the world. But how can you wire a bar of gold or a coin? Precious metals are rare. Because they can be difficult to acquire, they have …
The best marketing campaign is a simple yet clever idea that is proficiently executed. But behind this sleek campaign are shouting matches or passive-aggressive meetings in the conference room, back-and-forth copy and design revisions, and the constant tension between two teams: marketing and creative. Why is there friction between marketers and creatives? The friction and …
Why Marketers and Creatives Can’t Get Along (And What They Can Do About It) Read More »
As traditional methods of marketing are becoming more and more obsolete, digital marketing has become an essential tool for both insurance companies and independent insurance agents. Whether you are selling insurance for insurance agents and brokers or health insurance policies, here are several digital marketing strategies that can help you connect with a broader audience: 1. …
In the digital age, there’s no excuse for being oblivious to what your customers want. Successful companies like GrubHub, Activia, and Nike know exactly who their audience is, how those people behave, and what they desire by researching extensively about them. They use this information to guide each stage of their marketing campaigns. This is …
Data-Driven Marketing: What It Is and Why You Should Use It Read More »
Stains can set if left unaddressed or exposed to the right conditions, which can permanently mar the appearance of clothes. Quick action not only prevents the setting process from progressing but also remove the stain thoroughly without causing the clothes damage. Stains are a nightmare for most people as they can mar the appearance of …
As a business owner, you want to be sure that your people can do the job that you hire them for. Having the right employees can mean the difference between success and failure for your company. That is why the hiring process can be very stressful. If you want to be sure that you’re hiring …
Studying abroad is a wondrous experience that every student should encounter. Not only will you get to learn about a different culture, but you will also learn to be more independent and adventurous. You will also learn the importance of health insurance for international college students, which can save your hide in case you encounter …
The rise of digital marketing solutions has shifted how businesses promote their products and services. Today, small and large corporations are implementing online marketing for brand awareness and reputation management. If you’re considering the same approach, here are a few things to consider when starting a marketing campaign: Outline your Goals Before running a campaign, …
As a business owner, you are likely familiar with above-the-line (ATL) marketing and advertising efforts pulled off by your favorite ad agency in Salt Lake City. After all, these tactics – television, radio, print ads, among others – are highly visible. Below-the-line advertising (BTL) is often downplayed, however, which is unfortunate, given the benefits they add …