Marketing

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Post-pandemic Marketing: Strategies to Earn Your Consumers’ Trust

As more and more people get vaccinated for COVID-19, many businesses begin to prep for the post-pandemic world. Some consumers will likely go back to their pre-pandemic buying routines. Others will likely stick to what they’ve been doing during the pandemic, maximizing the benefits of online shopping. Besides these different buying behaviors, businesses should take …

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Essential Tips for Marketing Your Private Medical Practice During COVID-19

A 2019 study found that there are more employed doctors than those who have their own clinics or practices. If you’re a physician who’s thinking of starting your own practice, this is a noble task—after all, so many people need and deserve access to quality healthcare; not just those who have contracted COVID-19. But it’s …

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Why Marketers and Creatives Can’t Get Along (And What They Can Do About It)

The best marketing campaign is a simple yet clever idea that is proficiently executed. But behind this sleek campaign are shouting matches or passive-aggressive meetings in the conference room, back-and-forth copy and design revisions, and the constant tension between two teams: marketing and creative. Why is there friction between marketers and creatives? The friction and …

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Digital Marketing for Beginner Insurance Agents

As traditional methods of marketing are becoming more and more obsolete, digital marketing has become an essential tool for both insurance companies and independent insurance agents. Whether you are selling insurance for insurance agents and brokers or health insurance policies, here are several digital marketing strategies that can help you connect with a broader audience: 1. …

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Data-Driven Marketing: What It Is and Why You Should Use It

In the digital age, there’s no excuse for being oblivious to what your customers want. Successful companies like GrubHub, Activia, and Nike know exactly who their audience is, how those people behave, and what they desire by researching extensively about them. They use this information to guide each stage of their marketing campaigns. This is …

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