Marketing

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Why Marketers and Creatives Can’t Get Along (And What They Can Do About It)

The best marketing campaign is a simple yet clever idea that is proficiently executed. But behind this sleek campaign are shouting matches or passive-aggressive meetings in the conference room, back-and-forth copy and design revisions, and the constant tension between two teams: marketing and creative. Why is there friction between marketers and creatives? The friction and …

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Digital Marketing for Beginner Insurance Agents

As traditional methods of marketing are becoming more and more obsolete, digital marketing has become an essential tool for both insurance companies and independent insurance agents. Whether you are selling insurance for insurance agents and brokers or health insurance policies, here are several digital marketing strategies that can help you connect with a broader audience: 1. …

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Data-Driven Marketing: What It Is and Why You Should Use It

In the digital age, there’s no excuse for being oblivious to what your customers want. Successful companies like GrubHub, Activia, and Nike know exactly who their audience is, how those people behave, and what they desire by researching extensively about them. They use this information to guide each stage of their marketing campaigns. This is …

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6 Ways to Start a Marketing Campaign

The rise of digital marketing solutions has shifted how businesses promote their products and services. Today, small and large corporations are implementing online marketing for brand awareness and reputation management. If you’re considering the same approach, here are a few things to consider when starting a marketing campaign: Outline your Goals Before running a campaign, …

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Below-the-Line Advertising Techniques

As a business owner, you are likely familiar with above-the-line (ATL) marketing and advertising efforts pulled off by your favorite ad agency in Salt Lake City. After all, these tactics – television, radio, print ads, among others – are highly visible. Below-the-line advertising (BTL) is often downplayed, however, which is unfortunate, given the benefits they add …

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