As traditional methods of marketing are becoming more and more obsolete, digital marketing has become an essential tool for both insurance companies and independent insurance agents. Whether you are selling insurance for insurance agents and brokers or health insurance policies, here are several digital marketing strategies that can help you connect with a broader audience:
1. Strive for strong branding
What sets you apart from the thousands of other insurance agents on the market? What can make your online presence more memorable to both new and existing clients? Come up with a strong brand identity representing who you are and what you can offer to clients. This involves creating an attractive logo, building a brand persona, and selecting the right imagery to use.
2. Take advantage of social media
Creating social media platforms is a must for all insurance agents. Social media helps you connect with various audiences and communicate with clients, both new and old. At the same time, it allows you to share digital content that can further develop your branding and strengthen your presence online.
The best social media platforms for insurance agents are Facebook, Twitter, and LinkedIn. Apart from having a broad demographic of consumers, these social media platforms are easy to use, low-cost, and highly effective tools for digital marketing.
3. Create valuable content
Don’t just post a random blog on your feed and call it a day. Create content that people will stop scrolling for, or else your effort won’t reach many rewards. Videos, infographics, blogs, webinars are typical examples of content that you can post on your website and social media platforms. But apart from posting regularly, you also need to ensure that the content you post is high-quality and worth looking at.
4. Send personalized emails
Email marketing is still an excellent tool for digital marketers. To maintain communication with both old and new clients, send them an email once in a while with content that is relevant to them. It’s also a good idea to personalize your emails to increase the likelihood of getting a response, even by just addressing each client by their name.
5. Introduce yourself
As an independent insurance agent, your profiles need to be genuine, professional, and personal. Complete your website and social media profiles with relevant information about you. In doing so, clients will get a glimpse of who you are, which can help you give off a great first impression even before you start any communication.
6. Respond promptly
One of the biggest turn-offs for insurance clients is not getting a response early or worse, not getting an answer at all. Stay on top of your inquiries by making the inquiry form as simple as possible (which will make it easier for both you and the client), automating what you can, and setting aside an hour or two each day to respond to inquiries. If you can’t handle this by yourself, you can outsource to a freelancer that can help you communicate with clients.
7. Post regular updates
Another thing that can turn away potential clients is a static website or social media profile. If a client sees that your last post was two weeks ago, they might think you will not respond promptly, even if you’re waiting behind the screen.
Space out your content so that you can post regularly. If you are too busy to post every day, you can use social media tools that will allow you to post content automatically at certain times.
8. Invest in digital marketing services
Being an insurance agent can be hectic, and you might not have enough time to do everything yourself. If this is the case for you, consider hiring digital marketing services to help you plan and execute marketing strategies efficiently and cost-effectively. Making this investment can not only help you curate your digital marketing strategies, but it can also let you know what you’re doing wrong so far.
Digital marketing remains one of the most powerful tools in modern world marketing. If you’re still relying heavily on traditional marketing strategies (cold calling, print ads, direct mail, etc.), supplement them with digital marketing to boost your reach and gain more high-quality clients.
Do you have more digital marketing strategies to share with fellow insurance agents? Leave them in the comments below!